#theduff vs. #hottubtimemachine2

Two comedies hit theaters today, The Duff and Hot Tub Time Machine 2. We took a look at the users who were talking about the movies throughout the week to see who is excited for each.

The Duff:

There have been thousands of tweets using #theduff, the stars have even been active on social media promoting the film.

82% of tweeters are women
34% are between the ages of 18–24
This audience is 25x more likely to like Seventeen Magazine than the average Twitter audience
20% of this audience like Bella Thorne
These tweeters are 28x more likely to like Robbie Amell than the average Twitter audience

Hot Tub Time Machine 2:

The movie has bought out the promoted hashtag of the day to help drive attendance and sales for opening weekend.

60% of tweeters are women
32% are between the ages of 25–34
Paramount Pictures is the 4th favorite brand of this audienc
This audience is 3.5x more likely to like Adam Scott than the average Twitter audience
Their favorite Tv Shows include Breaking Bad, Orange is the New Black, and Modern Family